Barack and Michelle Obama have been accused of “deplorable behavior” by a Los Angeles entertainment for trying to hijack another preexisting company’s name for their own personal gain.

The name in question is Higher Ground Productions.

The legal team representing the Obamas filed a petition to cancel the trademark of an e-book publishing company called Higher Ground Enterprises, much to the chagrin of the publishing company.

“This is really deplorable behavior. I hope that the Obamas realize that these actions are not consistent with the values they preach and that they instruct their attorneys to immediately dismiss the petition,” attorney Larry Zerner told Fox News in a statement that was first given to The Hollywood Reporter.

Zerner has said that his client’s motive is not political, and rather simply an effort to preserve their name and avoid confusion.

According to Fox News, Zerner said that the “Obamas have known for almost a year” that their Higher Ground Productions trademark application was rejected by the U.S. Patent & Trademark Office because it was too similar to his client’s Higher Ground Enterprises.

“Instead of simply picking another name, the Obamas’ lawyers have now filed a meritless petition to cancel my client’s trademark so they can take it for themselves,” Zerner said.

The Hollywood Reporter’s Eriq Gardner, who first reported the quarrel, noted that Michelle Obama famously claimed, “When they go low, we go high,” before taking a jab at the former first couple.

“Going high evidently includes a trademark fight,” Gardner wrote.

The Obamas launched Higher Ground in an effort to produce a diverse mix of content, which includes a scripted series, an unscripted series, a docuseries, as well as documentaries and features, according to a previous press release from Netflix. The company, however, has become quite the cash cow for the couple amassing seven projects thus far.

“Instead of simply picking another name, the Obamas’ lawyers have now filed a meritless petition to cancel my client’s trademark,” Zerner said.

The Obamas told the U.S. Patent & Trademark Office that their production company wouldn’t be mistaken for an e-book publisher despite the similar name.

“[T]he consumers of ‘media production services’ covered by the Application are likely to be highly sophisticated,” the Obamas’ team said in a letter to the Trademark Office, according to THR. “Media production services are generally offered not to individual consumers but to commercial entities and professionals in their field.”

The letter continued: “Indeed, Applicant has entered a deal with Netflix in connection with its media production services. Such customers, whether multi-billion-dollar media companies or smaller commercial entities in need of media production services, will exercise the height of care in selecting a media production company and are highly unlikely to be confused by a photographer or e-book publisher — particularly when the other party uses a distinguishable mark.”

However, the U.S. Trademark Office deemed the two companies too similar so the petition to cancel was filed.

“In a petition to cancel, the Obamas essentially allege that [Higher Ground Enterprises boss Hanisya] Massey doesn’t deserve a trademark because ‘Higher Ground Enterprises’ wasn’t actually in use at the time of its 2016 registration,” Gardner wrote. “Her trademark is in Class 41, which includes entertainment services.”

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